Chrysler Pacifica plays on #VanLife to market minivan

Chrysler Pacifica plays on #VanLife to market minivan


“The recent van way of life phenomenon presented an possibility for us to inject some levity into our newest Chrysler marketing campaign,” Olivier Francois, global chief promoting officer for Pacifica-owner Stellantis, claimed in a statement. “What our Chrysler Pacifica and Pacifica Hybrid entrepreneurs want and need to have is not what a lot of van influencers want from their cars. Recognizing this, we designed a light-weight-hearted campaign that places a spotlight on the unparalleled functions and versatility of the Pacifica minivan from a family standpoint.” 

“Duel” will operate on Television set including on Bravo, ESPN, HGTV and Usa Community. Two other movies (below) will operate on electronic channels, which include Hulu and YouTube as well as on parenting, property entertaining and journey web-sites. “Our van everyday living is about comfort and ease, not camping,” a dad says in 1 movie that shows his Pacifica parked following to a different van operator recording #VanLife material.

Chrysler is also producing an influencer approach for the new marketing campaign. But instead of leveraging hardcore #VanLife personalities, it will probably faucet spouse and children life-style influencers, according to a model agent.


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Genie Mathena

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